In Australia, cereal is a morning meal that seems to be the popular choice. Even though some people would choose toast over cereal as their favourite breakfast meal, more individuals enjoy a bowl or two of the sugary goodness throughout the day. The reason can be that cereal is usually easy and quick to make. It only requires milk and a spoon. So, this leads us to wonder why Australians prefer cereal so much.
The ever-growing demand for cereal increases the value of cereal boxes as well. The reason is that boxes protect, preserve, and present cereal appropriately.
Importance Of Cereal Packaging To Impress Customers:
There are unlimited flavours in cereals which makes the cereal boxes essential. The reason is that these boxes help in identifying the flavour, and customers can buy with ease.
There are tons of flavours, shapes, and sizes for cereal all over Australia. For example, if you visit South Africa, your choices will be limited to mainly two options: Cornflakes or Weeties. However, in Australia, it is different. The reason is that many brands offer their unique taste to attract more attention from young adults and children.
These flavours gas no limit. You can get fruits such as strawberries, blueberries, bananas. There are many options like chocolate chip cereals, sprinkles cereals, honey nut flavoured cereals, teddy bear-shaped marshmallows in their favourite flavour.
So, cereal boxes help customers identify the flavour to get what they want easily.
Different Types Of Cereal Box Designs:
-
Single box:
Sometimes, there are different types of cereal box packaging. One type is the single box. This refers to a full-sized cereal box that can hold one or more product servings inside it.
-
Half-size box:
Then, the half-size holds half as much product but still offers great value for money because it contains packs of two at one time. They are also called “Novelty” boxes with a carry handle and usually come in smaller sizes like 5g or 15g with one flavour in them.
-
Multi-pack boxes:
Another type is the multi-pack box which has several compartments in it. Multipack cereal boxes generally contain a large amount in each compartment and usually has many flavours available from the same brand. They might seem costly though you are getting many at once. e.g., Kellogg’s offers a wide range of multi-pack boxes in Australia, including “The Loud Mouths,” “Muesli bars,” and more.
Benefits of using a printed cereal box for marketing: cereal boxes
Marketing is a very important tool in the competitive business environment. It helps companies to sell their product efficiently and effectively. As compared to general packaging, cereal box printing becomes more essential because it offers a lot of benefits which include:
-
For young children
Cereal boxes are attractive to kids as they come with different shapes, flavours, and colours to choose from. The reason is that children get attracted to bright colours and cartoon characters easily. This makes cereal packaging one of the best marketing strategies for attracting customers’ attention to your product.
-
For adults
There are many other ways to market your products, including commercials, posters, newspapers, radio advertisements etc. However, when it comes to marketing cereals, cereal boxes are the best option to attract adult customers.
-
For companies
Companies look for an effective marketing strategy that helps them get more business by selling their product in bulk, increasing their profits. As cereal boxes provide a great platform for brand promotion with attractive colours and shapes, using them as the main packing material helps brands promote themselves among people of all ages.
Also, many times companies give discounts with cereal box offers too. So, these are some benefits of cereal boxes packaging design that is being used widely nowadays.
Different Packaging Materials To Preserve Cereals:
Cereals are usually packed in different types of packaging materials. Some common packaging types include paperboard, cardboard, kraft, and corrugated boxes.
-
Paperboard:
The most common material used for manufacturing cereal boxes is paperboard. It offers the best protection to the products inside and serves as an efficient platform for brand promotion through attractive colours and shapes. Cereal boxes are mostly made by compressing several layers of paper at once. You can still recycle them without any difficulty when it reaches their end-of-life.
-
Cardboard:
The next type of cereal box is the cardboard box. It offers a very good protective layer to the product inside it because it can absorb shock well compared to other packaging materials. This kind of packaging is used when no perishables are being shipped. But, you need to be extra careful while shipping them as they are flammable and damageable.
-
Kraft/Corrugated boxes:
Lastly, kraft or corrugated boxes are also the best options for packing cereals that have perishable ingredients in them. Some companies also use white paperboard cartons for cereal boxes to make them look more attractive and premium at the same time.
Manufacturing Of Cereal Boxes Australia
Boxes usually contain corrugated fiberboard. In the case of a cereal box, the sides and bottom contain a single piece of material. The top or “lid” is constructed from a separate piece. If you look at the side profile of any paperboard container, you will notice that it consists of several “flutes” or corrugations.
These flutes give the container its strength because they permit built-in compression in all directions to resist applied forces – both internally and externally applied. Corrugation also gives off an added advantage, making it different from other types of paperboard containers. For instance, a simple box with flat walls – corrugated containers add “rigidity.”
Conclusion:
Cereals are the most favourite breakfast for people in Australia. The reason is that the bowl of cereal contains all essential nutrients that the human body needs to work the whole day actively.
Moreover, brands manufacture cereals in many flavours to give customers variety. It is a way for them to entice customers and boost sales. So, cereal boxes are essential to preserving cereals, displaying their flavours, and increasing brand awareness. You need to approach an experienced box manufacturing company to get the best results and display cereals with class.
Do you want to get durable and presentable packaging without breaking the bank? Packaging Bee can help you. Connect with the team and get everything according to your vision.
