The estimated market size of tea in 2019 was 13.3 billion USD. Undoubtedly coffee is the favourite beverage of people in Australia, but tea has its place. Moreover, not only in Australia, tea has its demand worldwide. Different countries use tea as a national beverage. Turkey is at the top of the list. Its tea box Australia consumption per capita is 9.96 pounds per year. Ireland, the United Kingdom and Iran come later on the list.
However, with increased market revenue of tea and its demand all over the world, countries generate incredible revenue by importing tea. That is why the market is big, and the competition is tough. The tea boxes play a crucial role. Why?
In this blog, you will know the role of tea packaging, why brands should invest in it, and what some common mistakes to avoid.
What Is A Tea Box?
As the name refers, the tea box contains tea and tea bags, which ease storing, displaying, and transferring tea. It also helps using tea from the user end. With the help of these boxes, they can store the product safely and use it with convivence.
However, the box you use depends on the type of tea. If you do not know, tea comes in different forms. Black tea, green tea, oolong tea, white tea, and Pu-erh tea are different types. The packaging help customers in identifying the tea type as well. In this way, buyers can easily get their hands on the product they want.
Why Are Tea Boxes Essential?
Tea packaging plays a crucial role in keeping tea safe and increasing its usage duration. Without a tea box in Australia, you cannot maintain its hygiene, and different environmental factors can easily damage the quality, which can cause huge losses for tea companies. That is why companies prefer high-quality tea box Australia to ensure the product is safe and easy to use.
Apart from safety, packaging has other roles. It is a great source of brand marketing. In this tough competition and peak value of tea, branding is important to make a reputable place in the market. The good news for all the tea brands is that they can use tea packaging as a marketing tool and generate incredible revenue.
Some Biggest Mistakes To Avoid In Manufacturing Functional Tea Bag Packaging
As packaging help in increasing brand sales, mistakes in its manufacturing can affect sales and your brand value. Some companies do not give value to the box thus do not focus the box manufacturing. They are not aware that some minor mistakes can affect sales.
Here are some mistakes that brands should avoid in box manufacturing.
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Inaccurate Box Size
Companies’ biggest mistake in tea box manufacturing is they do not provide accurate box sizes. Tea manufacturers transport tea boxes to different warehouses after manufacturing. From there, it gets delivered to different retailing stores. If you use small boxes for large quantity products, it can tear off with pressure and constant collision. The same is the case with large size boxes. The empty part of the box can bend and cause inconvenience.
For this reason, make sure to give accurate dimensions to the box manufacturer. It will help save costs as you do not have to buy extra material. It also eliminates the chances of error.
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Inappropriate Packaging Style
The packaging style also matters. If you do not use a safe box style, it also affects product security. For instance, if your packaging style opens easily, it increases the chances of damage. Additionally, the complex box design can also affect sales. For this reason, using simple box style and design as simplicity and elegance is what customers search for.
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Inexact Labelling On Tea Packaging
Incorrect labelling on the box can deviate customers’ trust. For instance, fade printing may be difficult to read. If it takes more than essential time for buyers to read, they will switch to other options. Another mistake is using an inappropriate font that is either too big or too small.
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No Appealing Visuals
Brands still think that visuals are not important because the product is good. It is not true. For purchasers, the packaging is the mirror of the product. Customers see the product value based on its packaging. For this reason, brands that do not invest in packaging faces the consequences.
How To Ignore Packaging Mistakes
Now you know some mistakes most of the companies can make unintentionally. However, if you have been making such mistakes so far, it is never late.
Here are some suggestions which can help in amending above mentioned mistakes.
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Make Sure To Use Durable Packaging.
The quality of your packaging matters a lot. It protects the product from environmental factors and ensures product freshness. However, one thing that worries people is that they think high-quality packaging needs big bucks. It is absolutely not true. There are some durable and affordable materials in the market as well, which are cardboard, corrugated, and kraft material.
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Give Exact Dimensions To The Tea Box Manufacturer.
Another thing brands should take care of is incorrect dimensions which increase chances of damage. So, make sure to customise the packaging and give manufacturers accurate dimensions to avoid errors.
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Accurate Labelling
Print clear, concise, and accurate labels on the box which are easy to read. If printing the box helps customers, they will never switch to other options.
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Adding Appealing Visuals To The Box
Packaging is the mirror of what is inside. That means people give value to the box the product is packed in. For this reason, make sure to use different features of box designing, which can help grab customers’ attention. As tea is the best gift for tea lovers, you can design a tea gift box with add-ons to give the packaging a worthy look.
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Use Tea Box An Advertising Tool
Last but not least, use packaging for brand marketing. It is like killing two birds with one stone. Just print your brand identity on the box, and it will represent your brand everywhere.
Choose An Experienced Company
If you want a quality tea box Australia that protects and presents products perfectly, you need to choose an experienced company. Packaging Bee is known for excellent boxes with exceptional features. So, if you want a tea box as well, approach our experts right away.
